
Agents Can Use Digital Platforms for Bundling Products
These digital platforms have many uses, but one of the most practical is using them to pull together insurance products and making them accessible to independent agents. A key part of that is bundling, or taking products from different lines to create tailored plans for specific customer needs.
For example, a customer may be interested in buying homeowners insurance, auto insurance and flood insurance. Rather than buying three separate policies from three different companies, their independent agent could simply bundle it and get the desired coverage in one transaction.
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