"7 Ways to Boost Your Business Sales It can be hard to increase small business sales when you have a tight marketing budget, but if you’re asking yourself “how to increase business sales without spending a lot of money,” we have some suggestions. Instead of increasing your advertising budget, use these seven techniques to get more business. Take advantage of social media Remind your followers of your business offerings through your social media channels. Use social media to communicate with your audience. Demonstrate how your business works. Give out industry information. Share employee’s stories. Engage your followers to spark an interest in your product or service. Pay attention to posts that get the most engagement to find out what your customers want to know from you. Offer a limited-time promotion A small discount can boost small business sales by making your product more attractive to the customer. Instead of taking out a newspaper ad, push the sale through social media channels or your email newsletter. Make sure to define the parameters clearly to avoid misunderstandings. Talk to your customers Your current customers are an excellent source of increased revenue. Upselling to a client who knows the quality of your product and services is much easier than selling to new clients. Talk to your customers about challenges they are facing to help them find solutions with your products. Bundle your products Many small businesses find that they boost sales when customers get a package of the products you offer. Keep bundles flexible, because you want your customers to feel as if they are getting a bargain. If you have five products packaged together, but your customer only needs three of them, this technique may not work. Ask current customers for referrals Your satisfied customers probably know other businesses that can use your product or service. Ask if you can use their name when calling on new customers. Sales aren’t guaranteed, but it can be a great way to get your foot in the door. Get permission from customers to use their testimonials in your marketing campaigns, on your website, on social media and in your email list. Listen Consultative selling is a great way to find solutions to your customers’ problems. Ask leading questions to get information from prospects and brainstorm with the customer to address their needs with your product or service. It does take more time to employ this technique with potential customers, but if you close the sale, then it’s worth it. Raise prices Although this can seem like a drastic step, raising prices can be what your business needs. Once you’ve weighed the pros and cons of raising prices and made the decision to do so, make an announcement to your current customers. Offer them a chance to renew contracts or purchase products before the price increase. These seven strategies don’t require a huge cash investment, but they will take time and commitment from your team. Make a concerted effort to push social media channels to reach out to your community to find new customers. Join the local Chamber of Commerce or other civic organization to meet new prospects and share your business. Reach out to your local newspaper and get an article in the paper for a business anniversary or something new in your business. Be creative in ways to promote your business and get the word out of your products and services. Stay competitive in your market by keeping up with the tools that matter to your business. At Superior Access, you’ll find technology for independent insurance agencies that will show you how to boost sales all year long. Contact us for more information about our products and services."